Design Advocacy
Generating Awareness & Active Learning for Designers
Supercharging Creativity in the Enterprise
In 2017, I theorized that an already-successful live community marketing event format — the Adobe Creative Jam — could take root within a much larger audience of in-house creatives at enterprise organizations. In 2018 I launched a program that has now touched tens of thousands of enterprise creatives and designers worldwide, been featured in Forbes, Entrepreneur and AdWeek, and helped global brands like Mattel, Nike, Target, The Home Depot, IBM, Quicken Loans, BBC and many more to maximize their ROI in talent, tools and technology.
Selling the Value of Design into the Business
Truly advocating for the needs of designers means providing them with tools that not only refine their productivity and expand their imagination, but that also assist them in developing the best language to articulate the business value of their work to their clients, stakeholders and partners. I have spent the last decade deeply researching the mindset behind the best design tooling, platforms, systems and users on earth — and have learned how to focus the attention of individuals and teams on achieving success in the business of design. I’ve also developed whitepapers, case studies and keynotes on how to effectively quantify and communicate the business ROI of design.
Getting In-House Creatives the Tools They Need
For years, I led efforts within large enterprise IT organizations to apply best practices for secure, managed desktop deployment of creative tools, and learned how to build the critical bridges between IT and Creative leadership necessary to maximize ROI, increase productivity and optimize license utilization. One of the most mission-critical arrows in the quiver of enterprise creative leadership is having a fluent IT vocabulary, and I’ve developed a number of resources to support the right conversations.
